„war stets bemüht, neue Kunden zu gewinnen“
What this German phrase in your Swiss Arbeitszeugnis (employment reference letter) really says about you – and which grade it hides.
Literal translation vs. real meaning
Literal translation (what DeepL tells you)
“...always made an effort to win new clients...”
What Swiss HR actually reads
Swiss HR reads this as a total lack of sales success, indicating that the employee failed to close meaningful deals (grade 3.5 on the Swiss 1-6 scale).
Hidden rating
Insufficient (grade 3.5)
German rating: Ungenügend (Note 3.5)
What it means in detail
In Swiss references, phrases centered on effort ('war stets bemüht') explicitly code for failure. Because employers must adhere to the principle of goodwill under art. 330a CO, they praise the attempt while signaling that results were absent. This maps to an insufficient grade of roughly 3.5.
How to fix it
The employee should lodge a written objection and ask for a standard positive formulation like "erledigte die Aufgaben stets zu unserer vollen Zufriedenheit".
Suggested wording (German, for your HR department)
Es wird empfohlen, beim Arbeitgeber schriftlich Einsprache zu erheben und die Ersetzung der Formulierung durch eine klar positive Leistungsklausel (z.B. „erledigte die Aufgaben stets zu unserer vollen Zufriedenheit“) zu verlangen.
Hidden criticism detected (grade 3.5)
Under Art. 330a of the Swiss Code of Obligations (OR), a reference letter must be true but benevolent. Coded downgrades rarely come alone – the same letter often contains further codes or omissions.
Check your whole certificate freeGoodwill vs. duty of truth
BGE 136 III 510, E. 4.1
The Federal Supreme Court describes the two poles of a Swiss reference letter: it should support your career and therefore be worded benevolently, but it must also give future employers a faithful picture – so it has to be true and complete.
Read the full decision (German)„Ein solches qualifiziertes Zeugnis bzw. Vollzeugnis soll einerseits das berufliche Fortkommen des Arbeitnehmers fördern und deshalb wohlwollend formuliert werden. Andererseits soll es künftigen Arbeitgebern ein möglichst getreues Abbild von Tätigkeit, Leistung und Verhalten des Arbeitnehmers geben, weshalb es grundsätzlich wahr und vollständig zu sein hat.“
Unofficial translation: “Such a qualified reference letter should, on the one hand, support the employee’s career and therefore be worded benevolently. On the other hand, it should give future employers as faithful a picture as possible of the employee’s activity, performance and conduct, which is why it must in principle be true and complete.”
Related phrases
Decode your entire reference letter
Upload your Arbeitszeugnis and get your overall Swiss grade, the number of issues found and a short legal assessment – explained in English.
Check your whole certificate freeRead this entry in German: Bedeutung von „war stets bemüht, neue Kunden zu gewinnen“